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The Story Behind The Canna Boss Babes

Ishqa did not expect to build a career in cannabis. The plant first became part of her personal healing journey after years of living with the effects of childhood trauma and social anxiety.

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After nearly 20 years working across human resources, sales, customer service, operations, business administration, and marketing, Ishqa left her corporate career in late 2019. She planned to help businesses grow while using her experience to support young people and communities affected by systems she had experienced firsthand.

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Two months later, The Canna Boss Babes was born.

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The platform was initially created to support women who felt unheard, unsupported, or excluded from opportunities within the cannabis industry. Its purpose quickly grew into something more expansive: a welcoming place where people could share their experiences, learn from each other, build relationships, and create opportunities together.

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The Canna Boss Babes is not anti-men. Everyone is a Babe.

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When in-person events stopped in March 2020, Ishqa began hosting live interviews to keep the community connected. She completed 40 interviews in the first two weeks and went on to host 804 Instagram Live conversations in just 85 weeks.

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Today, The Canna Boss Babes Podcast has featured over 1,000 conversations with founders, advocates, patients, healers, educators, creators, and industry leaders from around the world.