Cannabis Email Marketing Mistakes: What Brands Get Wrong and How to Fix It

Email is one of the most powerful tools available to cannabis brands — but it’s also one of the most misunderstood. Too many companies fall into the same traps that limit reach, hurt deliverability, or bore subscribers.

Let’s unpack some of the most common cannabis email marketing mistakes — and how to fix them fast.

Common Cannabis Email Marketing Mistakes to Avoid

Mistake #1: Sending the Same Message to Everyone

Fix: Segment your list by behavior, product interest, or region. You’ll get higher open rates and fewer unsubscribes.

Mistake #2: Only Sending Promotions

Fix: Build value with educational content, brand storytelling, product benefits, and community highlights — not just sales.

Mistake #3: Ignoring Deliverability

Fix: Clean your list regularly, remove inactive subscribers, and monitor engagement metrics to stay out of spam folders.

Mistake #4: Poor Mobile Optimization

Fix: Design mobile-first with large buttons, short copy, and clean visuals. Most cannabis emails are opened on phones.

Mistake #5: Weak CTAs (or Too Many)

Fix: Use one strong, clear CTA per email. Avoid crowding the message. Make it actionable: “Shop the Drop,” “Find Your Strain,” etc.

Mistake #6: No Automation or Follow-Up

Fix: Use flows like welcome series, abandoned cart, and post-purchase to build relationships over time — not just one-off blasts.

Final Thoughts Avoiding these cannabis email marketing mistakes can drastically improve performance. The goal isn’t to send more emails — it’s to send better ones.

Want help fixing your email strategy? Let’s connect.