How Jenny Lamboy’s Ultra-Marathon Mindset Fuels Cannabis Business Strategy

Why Cannabis Business Strategy Requires More Than Just Marketing

Jenny Lamboy never set out to be in cannabis—or marketing. Her career started in sports broadcast journalism, working in radio and TV before moving into digital media. But life had other plans.

After training in SEO, UX/UI, and PR at a SoCal tech startup, she launched her own agency in Colorado focused on conservation and outdoor recreation. Then came her first cannabis client—and a crash course in a fast-changing, regulation-heavy, purpose-driven industry.

Today, Jenny is VP of Strategy at Hybrid Marketing, a business outcomes-focused cannabis marketing agency. She leads a 20+ person team, operating like a fractional CRO to bring structure, strategy, and sanity to cannabis brands nationwide.

The Femur Break That Changed Her Path

One of the most powerful moments in our interview was when Jenny shared a story that’s hard to forget:

“By mile 40, my femur crumbled. And I still had to descend five miles down the mountain to safety.”

During a 50-mile ultra-marathon in Colorado, Jenny pushed through what she thought was a groin strain—only to discover she had fractured her hip. Her femur broke mid-race, forcing her to hike down in brutal pain.

That moment, she says, taught her the same lesson she applies to business today:

“You have to know when to push and when to pivot. And you have to listen to your own signals—whether it’s your body or your business.”

Strategy Over Shiny Objects

Jenny’s role isn’t just marketing—it's aligning executive teams to stay the course in a chaotic industry.

We talked about:

• The trap of “shiny object syndrome” in cannabis

• Building resilient strategies with room to pivot

• Getting exec teams aligned on goals before launching campaigns

• The emotional weight leaders carry when budgets are thin and regulations are thick

“If your strategy doesn’t have guardrails, your decisions become reactive—and that’s what takes companies under.”

Building in a Compressed Market

We dug into the realities of operating in Colorado, one of the most mature (and compressed) cannabis markets in the U.S. Jenny shared insight on:

• The pressure to compete on price and THC potency

• Why that’s a dangerous game for long-term brand health

• Colorado’s beverage cap (1.75mg THC per serving) and how regulation often lags reality

• The need for cross-state learning and industry advocacy

“Mature markets should guide emerging ones. But every state is like its own country.”

Plant Medicine, Aging & Inner Listening

In the latter half of our conversation, Jenny opened up about aging, burnout, and how her injury recovery forced her to slow down and listen to herself.

We shared experiences with perimenopause, invisible disabilities, and why women in midlife are some of the strongest voices in cannabis today.

The Mission Is Bigger Than the Market

What stood out most about Jenny is her clarity: this work isn’t just business. It’s advocacy. Education. Legacy.

Whether it’s guiding clients or pushing for federal legalization, she sees herself—and her agency—as part of a long game.

Connect with Jenny Lamboy

🌐https://hybridmarketingco.com/

🎧Watch this full episode on YouTube The Canna Boss Babes Podcast

Final Word

Jenny’s grit, clarity, and mission-first approach are a model for what cannabis leadership can look like—strong, strategic, and deeply human.