Canna Boss Babes LIVE with Sergio Bejar Martinez | Blimburn Seeds CEO on Trust, Growth & Global Cannabis

Canna Boss Babes LIVE: A Conversation with Sergio Bejar Martinez

On this week’s Canna Boss Babes LIVE, we had the opportunity to sit down with Sergio Bejar Martinez, the CEO of Blimburn Seeds and BBG Projects. Sergio has spent more than 26 years in the cannabis industry, earning his place as a pioneer in the global seed market and a trusted voice in European and U.S. cannabis advocacy.

His story is as bold as it is inspiring. Sergio started out selling at-home grow kits and accessories, which led to a memorable moment with his father.

“My father told me, ‘You’re going to grow drugs,’ and I said, ‘No, Dad — I’m going to sell the things to make drugs.’”

That spark of entrepreneurial spirit would set the tone for his lifelong passion for cannabis seeds and his dedication to building a business based on trust and integrity.

From Grow Kits to Global Cannabis Seeds

Sergio’s early ventures in accessories and grow kits taught him the value of relationships in a rapidly evolving market. He quickly saw that seeds were the foundation of the cannabis industry — and that quality and trust were non-negotiable.

“You don’t know what’s in the seed until it grows, so you have to trust people in the beginning.”

Today, BlimburnSeeds.com is a global cannabis seed retailer serving both the European and U.S. markets, while BBG Projects provides wholesale distribution to professional growers and businesses. Together, these companies have become synonymous with reliability, innovation, and excellence in cannabis seeds.

Trust, Integrity, and the Legacy of Seeds

Throughout the interview, Sergio emphasized that seeds are more than a product — they are a promise. Every seed represents potential, and the integrity of the people behind it makes all the difference.

By maintaining long-term relationships and delivering consistent quality, Sergio has built a reputation that bridges continents, providing seeds to diverse growers across Europe and the U.S.

“It’s not just about selling seeds. It’s about building trust that lasts generations.”

Connecting Europe and the U.S. Through the International Cannabis Awards

Beyond his work in seed distribution, Sergio is a catalyst for global cannabis advocacy. His involvement in the International Cannabis Awards has created opportunities for connection between European and American advocates, brands, and innovators.

These events celebrate cannabis excellence, honor trailblazers in the industry, and strengthen the relationships that drive the global cannabis community forward.

Watch the Full Episode of Canna Boss Babes LIVE

In this inspiring interview, we explore Sergio’s entrepreneurial journey, the importance of trust in cannabis seeds, and his vision for the future of the global market.

🎥 Watch the full conversation now on YouTube or Listen on Spotify or your favorite podcast platform! Don't forget to SUBSCRIBE!