Katie Mattox from Spherex reveals how free community events replaced discounts and achieved record sales while reducing promotional budgets by 80%. Learn why activity-based events like bowling outperform consumption events, how email collection drives loyalty, and why creating emotional connections with budtenders and consumers builds cannabis brand loyalty that survives economic downturns and fierce competition.

I sat down with Macky of High on Home Grown to talk homegrow culture, cannabis stigma, and why some of the most powerful advocacy happens quietly through education and community.

On this week’s episode of The Canna Boss Babes , I sat down with Margaret Thomas, the voice behind The Bite Me Podcast . We explored the edible cannabis world, covering homemade dosing strategies, savory recipes, and safe storage tips. Whether you're new to DIY edibles or refining your canna-chef game, this conversation is packed with real-life insights and kitchen-tested advice. From Smoking to Baking: Margaret’s Cannabis Journey Margaret didn’t start her edible adventure un

Why Cannabis Business Strategy Requires More Than Just Marketing Jenny Lamboy never set out to be in cannabis—or marketing. Her career started in sports broadcast journalism, working in radio and TV before moving into digital media. But life had other plans. After training in SEO, UX/UI, and PR at a SoCal tech startup, she launched her own agency in Colorado focused on conservation and outdoor recreation. Then came her first cannabis client—and a crash course in a fast-changi

Understanding real estate financing for cannabis professionals has become increasingly important as more industry workers seek to build wealth through property ownership. Cannabis employees face unique financing challenges due to federal regulations, but homeownership is still achievable with the right strategies. Learn how to navigate loan restrictions, explore alternative financing options, and build wealth through strategic property investment.

Nicole Miller of CH Compliance joins me on The Canna Boss Babes to share her bold journey from cabinetry to cannabis. We dive into the chaos of California cannabis compliance, what it means to lead as a woman in the industry, and why building compassionate, compliant businesses is on us. This episode is a masterclass in grit, growth, and grassroots leadership.

Diane Kessler has been quietly shaping the cannabis industry since 2011—blending compassion, culture, and creativity into every role she steps into. From her early work with compassion programs to launching “All My Friends Are Dope,” Diane shares how cannabis, art, and community intersect in powerful ways.

“The biggest delusion we’ve all been sold is that there’s such a thing as other people.” – Victoria J. Cvitanovic This episode features Victoria Cvitanovic, psychedelic advocate and attorney, as she shares her personal story of healing and transformation through plant medicine. When Victoria Cvitanovic sat down with me for this episode of The Canna Boss Babes , I knew we’d be covering a lot of ground—but I didn’t expect to walk away feeling so deeply moved, inspired, and hope

After years of building community, content, and connection on Instagram, The Canna Boss Babes has been deactivated—again. No warning. No explanation. Just gone. But we’re not stopping. We're launching a new platform built on our terms, where real voices can’t be silenced by shadowbans or biased algorithms. Because we’re done playing nice with platforms that profit from our culture and erase our presence.

Emergency room nurse Ariane Williams reveals her plant medicine journey at EntheaCare. Overcame depression, PTSD, and addiction using cannabis and psilocybin. Discusses conscious cannabis use, microdosing integration, CHS warning signs, and helping families navigate pediatric cannabis applications safely. Each excerpt captures the personal transformation angle, clinical expertise, and key topics covered while optimizing for search terms like "plant medicine," "cannabis nurse,

Sergio Bejar Martinez, CEO of Blimburn Seeds and BBG Projects, has spent 26 years building a legacy in the global cannabis seed market. From selling at-home grow kits to leading international seed distribution, Sergio shares how trust, passion, and integrity have fueled his journey — and how he’s connecting Europe and the U.S. through advocacy and innovation.

Diagnosed with lupus at a young age, Odilia Hernandez Underwood, aka MexiCanna RN, refused to accept a life limited by chronic illness and pharmaceuticals. Through plant medicine, holistic healing, and self-advocacy, she’s now living completely pharmaceutical-free and helping others reclaim their health.

At Hall of Flowers, we discover how The Artist Tree, co-founded by Lauren Fontein, is redefining the cannabis retail and lounge experience. From art gallery-inspired dispensaries to community-focused events, The Artist Tree blends cannabis culture with creativity, making it an inviting space for both new and seasoned consumers.

At Hall of Flowers, Juāna founder Rachel Xin and Creative Director Jean Tran shared how they’re redefining cannabis wellness by blending ancient Chinese medicinal herbs, adaptogens, and premium cannabis. With products designed for six intentional effects—Sleep, Calm, Recover, Uplift, Focus, and Arouse—Juāna creates a multi-sensory experience rooted in cultural heritage, authenticity, and women’s wellness.